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International Standardization Committee ISO/TC 225 met in Tokyo

Experts from Japan, EU, Australia and the US discussed quality standards for market, opinion and social research

An international standards committee (ISO/TC 225) within the frame of the International Standardization Organization ISO met in Tokyo from April 19 – 21, 2017. Host of this meeting has been Rakuten. The committee is responsible for caretaking of a set of international standards regarding

  • Market, opinion and social research (ISO 20252)
  • Access panels in market, opinion and social research (ISO 26362)
  • Web analyses (ISO 19731)

The committee works with active engagement of branch experts from Japan, the US, Canada and several European countries under the secretariat of the Spanish Standardization Assoziation AENOR. Japan is engaged via the national Association of Market Research Agencies. Provided by the certification body of the Austrian Standards Institute, market research companies can be certified along the standards in order to maintain quality and trust in their services.

TeleTrusT is involved particularly for aspects of IT security requirements.